(26.03.2019)

RARIS director, Vladan Jeremic presented the Regional Brand of Eastern Serbia "Balcanica Superior" at the national branding conference in Belgrade "Branding - Creating a Better Environment for Life and Busines".

Beside the examples from Sweden and Croatia, Balcanica Superior is presented as a unique example of good practice in Serbia. The example of Balcanica Superior, as a regional brand that in the long run increases the visibility of a region on a global scale, has caused a lively discussion and interest of the conference participants.

Regional brand of eastern Serbia "Balcanica Superior" is registered and protected with the Intellectual Property Office as a guarantee stamp. "Balcanica Superior" guarantees to customers a certain degree of quality of the branded product or service, and that they are originating from Eastern Serbia.

Certified partners of the brand "Balcanica Superior" are: Timomed - Knjazevac, Winery RAJ - Negotin, Adonis - Sokobanja, Winery Matalj - Negotin, Hotel Albo - Bor, Restaurant ZUPAN - Sokobanja, MDS - Knjazevac, Ethno village "Gostoljublje" Sikole - Negotin, SCS Plus - Knjazevac and Frutimo, Petrusha village - Knjazevac.

More information at www.balcanicasuperior.rs