Regional Platform of “Balcanica Superior” Brand is formed
On Tuesday, 24.10.2017 in Zaječar, the first meeting of the Regional Platform of the brand “Balcanica Superior” was organized. With a presence of the stakeholders from the region – Representatives of municipalities, tourist organizations, museums, potential users, education institutions and civil society organizations, the up to date activities on establishment of Regional Brand Balcanica Superior was presented, as well as an idea of establishment of Regional Platform - a mechanism for formulating the interests of stakeholders for implementation of the regional branding process with further elaboration of what the Regional Platform is and what it should be, who should make the regional platform and what will be the basic functions of regional platform.
All the present participants were invited to nominate the official representative that will officially be a member of the Platform.
The participants agreed that in consultation with the stakeholders, RARIS should define the list of members of the Regional Platform in accordance with the interest to participate expressed so far.