Regional brand of Eastern Serbia "Balcanica Superior" was presented in Belgrade


Director of RARIS, Vladan Jeremic, presented the Regional Brand of Eastern Serbia "Balcanica Superior" at the conference "Business environment at the local level" in Belgrade. 

Balcanica Superior is presented as a unique example of good practice that increases the visibility of a Easten Serbia region and support its development. 

The conference, organized by the Standing Conference of Towns and Municipalities, brought together hundreds of representatives of cities and municipalities and relevant Ministries. "Balcanica Superior" aroused great interest because it represents the first example of branding the region in Serbia.

Regional Brand of Eastern Serbia "Balcanica Superior" is registered and protected by Intellectual Property Office as a trademark warranty. "Balcanica Superior" guarantees to customers a certain level of quality branded products or services, and that they originating from Eastern Serbia. 

Public call for the right to use Regional brand is open and so far over 11 companies got the rights to use of Regional Brand "Balcanica Superior". 

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