More than 2.1 million people have seen the promotional campaign for the eastern Serbia’s tourism.



RARIS has recently launched a campaign to promote the tourist destinations of eastern Serbia in cooperation with the tourist organizations of Sokobanja, Zajecar, Knjazevac and Boljevac.

The goal of this campaign is to promote eastern Serbia as an attractive, safe and desirable place for your 2020 summer season holiday.

The campaign has been undertaken using online tools: Google Ads, Facebook and Instagram, through the regional tourist platform VisitEastSerbia and the web pages of local tourist organizations.

During the first 3 weeks, this campaign has been seen by more than 2.1 million people.

The Facebook page published 19 posts that were seen by 1,984,600 people, with 186,000 interactions with more than 26,000 likes, 13,000 comments and 11,000 shares.

More than 58,000 people have seen the campaign on Instagram, while more than 64,000 people have seen it on Google.

During the first three weeks, 12 free weekends were awarded through the campaign. Prizes have been provided by Tourist Organizations and donated by the accommodation facilities.

During the first phase, the focus of the campaign was on Sokobanja, and for the following period it will be on Stara planina and Knjaževac; Rtanje and Boljevac; Felix Romuliana and Zajecar.

Follow the page and find all the necessary information about the campaign there.

Visit and the sites of local tourist organizations and learn all about the region where reality becomes magic.




Trg oslobođenja bb
19000 Zaječar

tel/fax. +381 (0)19 426 376
tel/fax. +381 (0)19 426 377


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